South Bruce Peninsula Profile

Explore population, households, income, employment, education, commute, occupation, industry, languages, and dwellings for South Bruce Peninsula. Compare trends since 2016 and dig into the full profile below.

National Rank:445 of 688

Level:Census subdivision

South Bruce Peninsula Population

Total Population (2021)

9,137

Total Population (2016)

8,416

Population Growth

+8.6% (+721)

Growth Rank

#179 of 688Same geo level

Male

49.8%4,550

Female

50.2%4,590

Male-to-Female Ratio

0.991

Average Age

50.3

Median Age

56.8

Age Rank

#656 of 688Same geo level

Population Age Distribution

0–4

295(3.2%)

5–9

395(4.3%)

10–14

390(4.3%)

15–19

335(3.7%)

20–24

335(3.7%)

25–29

420(4.6%)

30–34

385(4.2%)

35–39

425(4.7%)

40–44

425(4.7%)

45–49

405(4.4%)

50–54

515(5.6%)

55–59

810(8.9%)

60–64

995(10.9%)

65–69

1,010(11.1%)

70–74

830(9.1%)

75–79

515(5.6%)

80–84

355(3.9%)

85+

310(3.4%)

South Bruce Peninsula Households

Household Size

Average Household Size

2.2

Total Private Dwellings

7,093

Occupied Private Dwellings

4,148

Size Distribution

1 Person

1,270 (30.6%)

2 Persons

1,880 (45.3%)

3 Persons

440 (10.6%)

4 Persons

340 (8.2%)

5+ Persons

225 (5.4%)

Household Composition

Couples with children

735(17.7%)

Couples without children

1,585(38.2%)

One-parent families

275(6.6%)

One-person households

1,270(30.6%)

Multigenerational

75(1.8%)

Multiple-family

25(0.6%)

South Bruce Peninsula Incomes

Summary

Avg. Household Income

$76,200After tax

Median Household Income

$64,500After tax

Avg. Individual Income

$41,200After tax

Median Individual Income

$34,400After tax

Income Rank

#535 of 688Same geo level

Income Composition

Market Income

76.0%

Employment Income

51.8%

Government Transfers

24.0%

Individual Income Distribution

Under $10k

520(6.8%)

$10k–$20k

1,060(13.8%)

$20k–$30k

1,400(18.2%)

$30k–$40k

1,090(14.2%)

$40k–$50k

975(12.7%)

$50k–$60k

765(10.0%)

$60k–$70k

525(6.8%)

$70k–$80k

380(4.9%)

$80k–$90k

235(3.1%)

$90k–$100k

165(2.1%)

$100k+

570(7.4%)

South Bruce Peninsula Employment

Labour Force

Employment Rate

47.0%

Unemployment Rate

9.3%

Total Labour Force

4,065

Employed

3,685

Unemployed

380

Not in Labour Force

3,775

Low Income Prevalence

Overall Low-Income Rate

11.7%

Children (0–17)

12.7%

Adults (18–64)

11.6%

Seniors (65+)

11.2%

Gini Coefficient (Total)

0.3160 = perfect equality

Gini Coefficient (After-Tax)

0.280

South Bruce Peninsula Education

Highest certificate, diploma or degree for the population aged 15 and over, Census 2021. The highest-credential groups are mutually exclusive. Bachelor's degree, master's degree, and medicine, dentistry or veterinary medicine sit inside “bachelor's degree or higher” and are not extra slices of the population. Shares are calculated on this site from the published counts. Statistics Canada randomly rounds census counts, so parts can miss the published total by a few people.

Highest credential

Population aged 15 and over

7,840

No certificate, diploma or degree

1,305 (16.6%)

High school diploma or equivalency

2,615 (33.4%)

Postsecondary credential

3,925 (50.1%)

Within bachelor's degree or higher

Bachelor's degree

745 (9.5%)73.4% of bachelor's or higher

Master's degree

95 (1.2%)9.4% of bachelor's or higher

Medicine, dentistry or veterinary medicine

35 (0.4%)3.4% of bachelor's or higher

Those credentials are published parts of bachelor's degree or higher. They do not add up to that count. Earned doctorates and other university credentials above the bachelor level stay inside the published total and are not separate columns in this extract.

Share of the population aged 15 and over

No certificate, diploma or degree

1,305(16.6%)

High school diploma or equivalency

2,615(33.4%)

Apprenticeship or trades certificate

755(9.6%)

College, CEGEP or other non-university

2,035(26.0%)

University certificate below bachelor

125(1.6%)

Bachelor's degree or higher

1,015(12.9%)

South Bruce Peninsula Commute

Place of work for the employed labour force aged 15 and over, Census 2021. Worked at home is the census count of people who worked at home, shown as a share of that employed labour force. Shares are calculated on this site from the published counts. Statistics Canada randomly rounds census counts, so parts can miss the published total by a few people.

Worked at home

18.0%

665 people

Share of 3,685 employed people aged 15 and over with a place of work.

Place of work

Worked at home

665(18.0%)

Usual place of work

2,405(65.3%)

No fixed workplace address

615(16.7%)

Worked outside Canada

0(0.0%)

South Bruce Peninsula Occupation

Broad category for the labour force aged 15 and over, Census 2021, using the National Occupational Classification (NOC) 2021. Legislative and senior management is broad category 0, not every job with “manager” in the title. Shares use the published labour-force total. These categories do not add up to that total. Counts are randomly rounded, and people with no classified category stay in the published total. This page does not estimate that remainder.

Labour force

4,065

Share of the labour force

Legislative and senior management

55(1.4%)

Business, finance and administration

480(11.8%)

Natural and applied sciences

185(4.6%)

Health

365(9.0%)

Education, law and social, community and government services

360(8.9%)

Art, culture, recreation and sport

90(2.2%)

Sales and service

1,035(25.5%)

Trades, transport and equipment operators

925(22.8%)

Natural resources, agriculture and related production

245(6.0%)

Manufacturing and utilities

230(5.7%)

South Bruce Peninsula Industry

Industry sector for the labour force aged 15 and over, Census 2021. Shares use the published labour-force total. These categories do not add up to that total. Counts are randomly rounded, and people with no classified category stay in the published total. This page does not estimate that remainder.

Labour force

4,065

Share of the labour force

Agriculture, forestry, fishing and hunting

170(4.2%)

Mining, quarrying, and oil and gas extraction

75(1.8%)

Utilities

145(3.6%)

Construction

490(12.1%)

Manufacturing

235(5.8%)

Wholesale trade

80(2.0%)

Retail trade

600(14.8%)

Transportation and warehousing

150(3.7%)

Information and cultural industries

50(1.2%)

Finance and insurance

75(1.8%)

Real estate and rental and leasing

75(1.8%)

Professional, scientific and technical services

200(4.9%)

Management of companies and enterprises

10(0.2%)

Administrative and support, waste management and remediation

205(5.0%)

Educational services

190(4.7%)

Health care and social assistance

575(14.1%)

Arts, entertainment and recreation

70(1.7%)

Accommodation and food services

225(5.5%)

Other services (except public administration)

220(5.4%)

Public administration

145(3.6%)

South Bruce Peninsula Languages

Language Knowledge

English Only

8,620 (95.5%)

English & French

400 (4.4%)

Mother Tongue

English

8,550 (94.7%)

French

80 (0.9%)

Non-official languages

340 (3.8%)

Top Mother Tongue Languages

English

8,550(94.7%)

French

80(0.9%)

Italian

25(0.3%)

Portuguese

25(0.3%)

Polish

20(0.2%)

Spanish

15(0.2%)

Cantonese

5(0.1%)

Punjabi

5(0.1%)

Korean

5(0.1%)

Russian

5(0.1%)

South Bruce Peninsula Dwellings

Dwelling Type

Single-detached

3,690(88.9%)

Semi-detached

20(0.5%)

Row house

65(1.6%)

Duplex

85(2.0%)

Apt. < 5 storeys

240(5.8%)

Apt. ≥ 5 storeys

5(0.1%)

Other attached

30(0.7%)

Movable

5(0.1%)

Community snapshot

About South Bruce Peninsula

South Bruce Peninsula is a town in Bruce County, Ontario, covering Wiarton, Sauble Beach, and the southern peninsula—not Northern Bruce Peninsula (Tobermory) and not a single beach village. Niagara Escarpment cliffs, Georgian Bay at Wiarton, and the long Lake Huron sand beach at Sauble define the municipality. About 9,000 people live in South Bruce Peninsula.

Known for

Town of Wiarton and Sauble Beach, not Tobermory
Distinct from Northern Bruce Peninsula
Sauble Beach on Lake Huron
Wiarton harbour on Colpoy’s Bay / Georgian Bay
Niagara Escarpment and Wiarton Willie Groundhog Day tradition

See & do

Sauble Beach
Long sand beach and summer boardwalk on Lake Huron.
Downtown Wiarton
Harbour-town shops and the Wiarton Willie statue.
Bluewater Park / Wiarton waterfront
Georgian Bay docks, beach, and parkland.
Spirit Rock / Escarpment lookouts
Cliffs and ruins above Colpoy’s Bay.
Sauble Falls Provincial Park
River falls and camping between the beach and Wiarton.

Data source → Census methodology & attribution

Discover More Insights

Compare South Bruce Peninsula with other Canadian locations side-by-side.

Open comparison tool

Data sources → Census profiles, housing tables, and consumer prices